What is Fairtrade? - Fairtrade is about better prices, decent working conditions, local sustainability and fair terms of trade for farmers and workers in the developing world.
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By requiring companies to pay sustainable prices (which must never fall lower than the market price), Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives.

With Fairtrade you have the power to change the world every day, one step at a time. With simple shopping choices you can get farmers a better deal. That means they can make their own decisions control their future and lead the dignified life everyone deserves.

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In 2004 a letter of support was received from Wells Town Council. This was the beginning of the campaign to achieve Fairtrade status. The steering group decided to adopt the following title WAFT - (Wells Action For Fairtrade)

Early in 2007 Wells-next-the-Sea was awarded Fairtrade status.
During this time WAFT members worked steadily towards achieving the five goals set out by the Fairtrade Foundation to achieve Fairtrade status.

• The local council must pass a resolution supporting Fairtrade.

• A range of Fairtrade products must be readily available in the area shops and served in local cafés and catering establishments. (targets are set in relation to population.)

• Fairtrade products must be used by a number of local workplaces (estate agents, hairdressers etc.) and community organisations (churches, schools etc.)

• Attract media coverage and popular support for the campaign. (The certificate recognises this is now displayed in the town library.)

• A local Fairtrade steering group must be convened to ensure continued commitment to Fairtrade town status.